The secret of success is to create a tribe that unifies people against a shared enemy. This is how marketing, propaganda, religion and populism work. Given this power, use it wisely! #marketing #everbetterleadership #leadership #enemy #propaganda #religion #politics
12.2.2017 I just read the great article from Harvard Business Review about “The Neuroscience of Trust.” The article thoroughly dives into creating trust in a workplace from neuroscience’s point of view. Why this is a particularly interesting topic and also very relevant for every leader is in short: Compared with people at low-trust companies, people …