Tervetuloa Lukemaan EBL-Blogiani Nyt Suomeksi!

Uskon vahvasti sinuun ja mahdollisuuksiisi kehittyä sekä johtajana että ihmisinä. Niin vahvasti, että tämä usko sai minut perustamaan EBL-blogini viime jouluna 2016. Olen julkaissut tähän mennessä 38 kirjoitusta, jättänyt julkaisematta kymmenkunta ja käyttänyt kirjoittamiseen keskimäärin 4 tuntia per blogaus. Karkeasti arvioiden siis 192 tuntia eli 25,6 työpäivää.
(Jos tuo käyttämäni vapaa-aika muuten muutettaisi nykyisellä tuntihinnallani rahaksi, olisi blogini sisällön arvo noin 30 000 euroa!)

Kirjoitus jatkuu kuvan jälkeen.

Uskostani huolimatta on ilmiselvää, että en tekisi kuukautta töitä kaiken muun päälle, jollen myös itse hyötyisi tästä. Tärkeä motivaattori on luonnollisesti oman ajattelun kehittäminen ja kehittyminen. Vasta kun jostain asiasta osaa kirjoittaa, voi sanoa, että tajuaa edes hiukan aiheesta.

Lisäksi pidän kirjoittamisesta – kuten pidän monesta muustakin luovuuden muodosta. Rakastan sitä flown tunnetta, kun teksti tempaa mukaansa ja muu maailma ja aika katoaa ympäriltä. Tämä ilmiö tapahtuu minulle lukiessa, tuottaessa musiikkia tai vaikkapa tehdessä 3D grafiikkaa.

“Imagination is like a muscle. I found out that the more I wrote, the bigger it got.”
― Philip José Farmer

Englanniksi kirjoittaminen on palvellut kielellisestä aktivointia – mutta ei sisältölähtöisesti. Vaikka hallitsen kolmannen kotimaisen mielestäni ihan hyvin, huomaan kuitenkin usein, että en kykene samanlaiseen kielelliseen iloitteluun kuin pystyisin suomeksi. Tätä värikkyyttä toivoisin itseltäni enemmän tulevaisuudessa, asiasta kuitenkaan tinkimättä. Fokuksena EBL:ssä on edelleen johtajuuden, ja sitä tukevien taitojen, kehittäminen.

“The purpose of a writer is to keep civilization from destroying itself.”
― Albert Camus

Toivon sinulle antoisia lukuhetkiä blogini parissa ja muista, että voit tilata blogin myös uutiskirjeenä vasemmalla olevasta “Subscribe now” lomakkeesta.

Aurinkoista keskikesää toivoen,
Jukka /EBL


And The Winner Is!

Week a go I placed a vote at Twitter if I should keep writing my blog in English or should I switch to Finnish?

The results are now close to ready, and based on the poll (69% of votes for Finnish) I will change the language.

Of course the poll was somewhat biased as most of my Twitter followers are Finn’s, but that being said, Twitter is also the source where most of the people come from.

So starting after this post the primary language of EBL will be Finnish. I keep it also possible, that if I am able to monetize my content I will future buy translations from services like Gengo or One Hour Translation. Both have proven to offer excellent quality at least in ENG-FIN -language pair.

I want to thank all of my international readers and wish you all the best in your pursuits of becoming an Ever Better Leader!


Book review: Spent: Sex, Evolution, and Consumer Behavior

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At the end of a day “Spent. Sex, Evolution, and Consumer Behavior” is a great book by evolution psychologist Geoffrey Miller.

In my opinion it can be divided in three sections, which should be reviewed each individually to get a good idea of content offered.

For the overall score for an ever better leader I will give Spent. 90/100 – but please read further to get a good understanding why so.

  1. Part I is about consumer behavior from evolutionary perspective: Why we behave the way we do.

    This was super interesting stuff – and despite of the warnings Miller says “you most likely feel daunted by these ideas” I was not shocked. Actually many of my assumptions were proven true.

    "All human brains have a deep and abiding interest in two big sets of evolutionary goals: displaying fitness indicators that were associated with higher social and sexual status in prehistory, and chasing fitness cues that were associated with better survival, social, sexual and parental prospects in prehistory."

    Most of our actions and motives boil down to the status race – how to make myself more attractive in my tribe and how that will position me in the market. Miller clearly explains and demonstrates how we transfer brand values to ourselves in order to be more desirable.

    "(Marketing) is, ideally, a systematic attempt to fulfill human desires producing goods and services that people will buy."

    Good stuff and I would recommend this for everyone to read – it helps you to understand why you want the things you want: Why and how marketers amplify those urges and from professional point of view: how you can boost you personal / organizational / product / service / brand.

    The same traits that show off one's physical and mental health to parents and kin also attract friends and mates.

    For the first part I will give the score of 90/100.

    In my opinion this is really valuable information for everyone.

  2. Part II is about the Central Six – which is more commonly known as the Big Five.

    The Central Six is a system to evaluate people’s behavior, much like Myers–Briggs Type Indicator (MBTI) or like. For the Big Five Miller has added one important element: General intelligence. To measure or to talk about intelligence is somewhat taboo in general among the people – that is pretty weird, since it is the strongest of indicators of success in life. Higher intelligence predicts higher average success in every domain of life: school, work, money, mating, parenting, physical health, and mental health.

    The other five elements are:

    1. Openness to experience: (inventive/curious vs. consistent/cautious). Curiosity, novelty seeking, broad-mindedness, interest in culture and art, ideas and aesthetics. Openness correlates positively (but modestly) with intelligence. (Meaning that people with high openness rating are often smart.)
    2. Conscientiousness: (efficient/organized vs. easy-going/careless). Self -control, willpower, reliability, trustworthiness, a tendency to be organized and dependable, aim for achievement, and prefer planned rather than spontaneous behavior. Along with intelligence this is one the two traits most desired by employers.
    3. Agreeableness: (friendly/compassionate vs. challenging/detached). Warmth, kindness, empathy, trust, a tendency to be compassionate and cooperative rather than suspicious towards others. It is also a measure of one’s trusting and helpful nature, and whether a person is generally well-tempered or not. Agreeable people often make good spouses and co-workers.
    4. Extraversion: (outgoing/energetic vs. solitary/reserved). Energy, positive emotions, assertiveness, sociability and the tendency to seek stimulation in the company of others, and talkativeness.
    5. Stability (neuroticism in the Big Five): (sensitive/nervous vs. secure/confident). The tendency to experience unpleasant emotions easily, such as anger, anxiety, depression, and vulnerability. Stability also refers to the degree of emotional stability and impulse control. In fact, in the developed world, emotional stability predicts overall life satisfaction more strongly than does income or any other Central Six traits.

      For the second part I will give the score of 80/100.

      The Central Six is cool tool to categorize people and this section holds some nice information, but I am a quite reluctant to trust these kinds of tests – time will most likely prove them to be insufficient to comprehend the complexity of human psychology.
  3. Part III of the book is about Miller’s ideas how to make the world a better place with the understanding of evolution psychology.

    To be honest; this part was like a way-too-long blog posting. The ideas are quite far from being realistic (like tattooing the Central Six score to forehead) and I must admit that I did not read this section with too much of diligence. I sure do understand that Geoffrey had had a great time writing this section, but I got the feeling that these final 100 pages or so could have been drop out or made to be online follow up material. According to the peak end -rule I have earlier written about, this 3rd part made the overall experience feel weaker than the book would deserve.

    For the third part I will give the score of 50/100. 

For the end I would like to add that I know that the average score is not 90, but 73/100. The score 90/100 is however justified because I think that even if you would only read the first part you would have got good bang for the buck. 🙂

Pros and Cons

+ Helps to understand why we behave the way we do
+ Allows marketers, leaders and advisors to focus on things that make real impact
– Mostly disregards environmental factors to consumer behavior
– The last 100 pages were not good.

The patient reader bonus

For those who had the patience and tenacity to read this far I will share a link I found while doing research about the Big Five. Please remember that these kinds of tests are mostly for fun and not to be taken too seriously. 🙂


My personal OCEAN score was like the image shows below, how was yours?

The time spent to write this blog posting was around 3 hours.

Poll: EBL in English or in Finnish?

I founded my blog to write about ever better leadership and although the release rate has been slower for the past few months, there has been some traffic all the time.

But the one thing that I have been thinking – based on the traffic – has been if I should switch to my Finnish? Finnish is my native language and even though I feel very comfortable using English, there is no doubt that I am more capable of writing a lot better in Finnish.

The other pros and cons are that the leadership topic is quite saturated in English speaking areas, but in Finland there is more room to grow. On the contrary Finland is very small country in terms of population, only about the size of Atlanta, Sydney or Barcelona. That means that there are not that many people who would be interested in reading my passion about leadership, communication, empowerment, storytelling and marketing.

That is the reason why I will host a poll in Twitter where you can vote for the language you would prefer EBL be written in. Here is the link, please cast your vote now:

Thank you and see you soon, I will post the results and my decission in a week or two! 🙂