Protip 2: What is a strategy in short?

Every successful business is based on a winning strategy. But quite often the strategy is mystified to be something next to magic or rocket science. That is not the case, as everyone of us is capable of strategic thinking and planning. (But it is worth mentioning that not everyone is a good strategist or a planner…) We actually come up with different strategies daily, and if we simplify to the extreme:  a strategy is a plan.

And in a slightly more detailed level:

To have a strategy is to have a plan to win – in a particular position and in a particular way.

The Winning StrategyAnother very important thing to understand is that if a company doesn’t want to win, it is wasting the time of its people and investments of capital providers.

As simple as that. The tricky part is to come up with a winning strategy. That requires skill, knowledge and proper tools. And even with the skills, knowledge and tools the strategy is still just an educated guess – as there never is 100% guarantee that it actually will work and turn out to be the winning horse.

To get started, I recommend reading “Playing to Win: How Strategy Really Works” by A.G. Lafley.

To get the basic tools to build up a winning strategy I advise you to stay tuned, as I will later write more about those.

Until that please remember:

To have a strategy is to have a plan to win!

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